Archive for December, 2007

Transformer – Website Launch

Tuesday, December 18th, 2007

Since the release of Transfromers new website, they have enjoyed increased sales.

Visit their website here


Rebranding of Rinex Pty. Ltd.

Friday, December 14th, 2007

Since 1986 Rinex Integrated Power have been one of the most experienced and competent Maintenance companies in Sydney. With a brand in need of upgrading, Rinex approached Front Row Meida to take on the re-brand of their company.

Rinex Logo

Marketing Tips

Wednesday, December 12th, 2007

Concentrate on Sales First:

The rest will follow as the need arises. Without sales nothing else can happen without making losses.

Speed to Market:
Get your product out there and start selling. You need the dollars for going forward; and your customers will help you to improve your product. Get the “First Mover Advantage”.

Focus on Your Uniqueness:
What is your competitive advantage? What can you do better than others? If you are just another “me too” business don’t expect to survive.

Old and New Customers:
Don’t take your old customers for granted, treat them at least as well as you would treat a new one.

Price Yourself Into Success:
Don’t be greedy and be consistent with your pricing policies. Better to have half a loaf of bread than none at all.

Know What Is Going On:
Research the trends in your market, find out the changes in customer attitudes, and find out what your competitors are up to. Go on a journey of discovery, how do your customers think and behave?

Continue Developing Your Brand:
Your marketing budget is the easiest to cut. Don’t abandon the effort. Improvise by buying cheap in the market or implementing guerilla marketing techniques. Remember, you can benefit from a downturn in the ad market.

Look for Marketing Breakthroughs:
Dare to be different. Look for ways you can make your business stand out from the crowd.

Service Your Customers:
Help them solve their problems and they’ll help you solve yours.