Good Branding will improve the overall marketing and recognition of your business. Branding is about presenting the face of your business to the market place. Good Branding attracts good results.
The re-branding of some businesses will assist in many ways, including the morale of employees and their pride in the business. Branding is a mix of things such as the name, symbol, or logo and other designs.
With everyone in the business utilising the one brand we all become more acceptable and recognisable in our respective areas of operation. It becomes easy to recognise a business and what it stands for particularly when you are travelling. However we must all deliver on the Brand that has been created. People develop an expectation of what is being delivered in the products and services that are offered.
Do you remember back a few years, the differences in motor vehicles?
It was easy to create advertising and customer awareness of each model.
Well now that most of them look the same to the average buyer they have to depend on their Brand image to get that edge in the market. Branding helps us all to position our business and the business network. The Brand helps us to sharply focus messages about our products and services. The Brand is use as an aid to communicate a message about your business and what it stands for.
The objectives of Branding include such things as:
Individualising the business and its products and services by building a bridge between the business and the customers in the market.
Make your brand the first step towards getting a high degree of customer and market acceptance, even for a single stand alone business.
Identify a level of service and what that service actually represents.
Use branding to distinguish the business from the rest.
Use to provide greater independence in shaping the business’s structures and practices.
Use the brand to help to give customers, partners and employees a feeling of belonging, a home base to work from.
Provide closer links and identification between businesses across Australia.
To help potential customers or users of the businesses products and services to identify them.
Why do people still write blogs? they are so 2004 and yet they persist.
I guess in many ways they are a nice alternative to a messy cms solution for publishing news about your business or relevant articles.
One problem with websites is that it can take a lot of effort to continue to produce and publish compelling information to put on your website. But a few news items can make the world of difference to a prospective customer or client. And by having them visit your website you have an ideal opportunity to present yourself and your business in the best possible light, furthermore they have actively sought you out and are asking for information.
Does this make blogging, or writing news for your site a worthwhile use of your time?
Consider two websites identical except for one has a blog which is updated regularly. Let’s assume there is an equal chance of either being visited by a prospective client.
Company 1 – No blog
The prospect finds the site and is interested in being supplied with a product or service. The website tells the prospect the product or service is available, possibly a price and of course some contact details to view or order the product or service. Not too bad, well on the way to a sale.
Company 2 – Website with updated blog
The prospect finds the site and all the information as above, and by coincidence the pricing is the same. But there is also a blog on Company 2′s site and the blog has articles outlining how happy other customers have been with company 2 and some recent customer feedback. Also the blog has articles on how the product or service can apply to different aspects of the prospect’s own business.
Which company do you think the prospect would end up choosing?
But let’s return to the question of whether or not it is worth your time adding blogs or news to your site, this article has taken me about 10 minutes to write so far, without any proof reading just yet. In that 10 minutes I have presented a reason for you to choose Front Row Media to supply you with a website and a blog, which isn’t taking a whole chunk of time out of my day.
(the whole article ended up taking 14 minutes after revisions)
Congratulations to Mensheds Australia for winning this highly regarded Award from Australian Telecommunications Users Group (ATUG). Front Row Media created the first Mensheds Australia Website back in 2003. We have developed the site over the past five years including a full content managed system (CMS) and online training intergration.
ATUG have awarded Mensheds Australia a National Broadband Award:
Highly Commended for Health, at the recent 24th ATUG Excellence Awards at the 2008 ATUG Gala Dinner attended by over 350 people from industry and end user organisations. The Award was presented to Mensheds Australia for the implementation of a variety of uses of broadband to develop a framework for support and facilitation for mens health.
βThe Award recognises some of the best use of technology and communication in the Health Field. Specifically, Mensheds Australia website: www.mensheds.com.au which the judging panel felt was exceptionally goodβ said, Rosemary Sinclair, Managing Director of ATUG.
Receiving the award is a great achievement particularly as Mensheds is struggling to meet the demand from men for support, and to deliver much needed services to remote and rural men, who desperately need access to resources. At Mensheds Australia we view national broadband as a valuable method to deliver basic health essentials information, and to meet the needs of all Australian men.
Other recipients are:
iinet; ISPhone; Unwired; AMCOM; Wireless@Beaumont; OPTUS;Internode; Queensland Health; Department of Industry and Resources; Western Australia; Clever Communications Australia; Hutchinson (3); TransACT; Vanco Australasia; neal.IT; Gilgandra Shire Council; TC Communications; ECHONET; CSIRO and Department of Health and Human Services,Tasmania; Hospira MedNet, Greater Southern Area Health Service, NSW; South West Alliance of Rural Health, Victoria; Royal Flying Doctor Service of Australia; Department of Education and Training, Western Australia; Department of Industry and Resources, Western Australia.
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