Why do people still write blogs? they are so 2004 and yet they persist.
I guess in many ways they are a nice alternative to a messy cms solution for publishing news about your business or relevant articles.
One problem with websites is that it can take a lot of effort to continue to produce and publish compelling information to put on your website. But a few news items can make the world of difference to a prospective customer or client. And by having them visit your website you have an ideal opportunity to present yourself and your business in the best possible light, furthermore they have actively sought you out and are asking for information.
Does this make blogging, or writing news for your site a worthwhile use of your time?
Consider two websites identical except for one has a blog which is updated regularly. Let’s assume there is an equal chance of either being visited by a prospective client.
Company 1 – No blog
The prospect finds the site and is interested in being supplied with a product or service. The website tells the prospect the product or service is available, possibly a price and of course some contact details to view or order the product or service. Not too bad, well on the way to a sale.
Company 2 – Website with updated blog
The prospect finds the site and all the information as above, and by coincidence the pricing is the same. But there is also a blog on Company 2’s site and the blog has articles outlining how happy other customers have been with company 2 and some recent customer feedback. Also the blog has articles on how the product or service can apply to different aspects of the prospect’s own business.
Which company do you think the prospect would end up choosing?
But let’s return to the question of whether or not it is worth your time adding blogs or news to your site, this article has taken me about 10 minutes to write so far, without any proof reading just yet. In that 10 minutes I have presented a reason for you to choose Front Row Media to supply you with a website and a blog, which isn’t taking a whole chunk of time out of my day.
(the whole article ended up taking 14 minutes after revisions)