Concentrate on Sales First:
The rest will follow as the need arises. Without sales nothing else can happen without making losses.
Speed to Market:
Get your product out there and start selling. You need the dollars for going forward; and your customers will help you to improve your product. Get the “First Mover Advantage”.
Focus on Your Uniqueness:
What is your competitive advantage? What can you do better than others? If you are just another “me too” business don’t expect to survive.
Old and New Customers:
Don’t take your old customers for granted, treat them at least as well as you would treat a new one.
Price Yourself Into Success:
Don’t be greedy and be consistent with your pricing policies. Better to have half a loaf of bread than none at all.
Know What Is Going On:
Research the trends in your market, find out the changes in customer attitudes, and find out what your competitors are up to. Go on a journey of discovery, how do your customers think and behave?
Continue Developing Your Brand:
Your marketing budget is the easiest to cut. Don’t abandon the effort. Improvise by buying cheap in the market or implementing guerilla marketing techniques. Remember, you can benefit from a downturn in the ad market.
Look for Marketing Breakthroughs:
Dare to be different. Look for ways you can make your business stand out from the crowd.
Service Your Customers:
Help them solve their problems and they’ll help you solve yours.